The steady hand behind the storm
Meet the founder: Puru Gaur
Puru Gaur founded Landfall Tax in 2026 on a simple belief: tax preparation should feel like relief, not a thunderstorm. He brings an analyst's rigor to every return — the same discipline he uses as Director of Commercial Intelligence & Research Services at Norstella, where he helps clients understand the data behind multi-billion-dollar decisions.
His career spans Biogen, PhRMA, AmerisourceBergen (now Cencora), EVERSANA, Vir Biotechnology, and Norstella. He holds an MPH in Health Policy and Management from Emory University and an MBA in Healthcare Management from the University of Arizona. He volunteers as a Taekwondo instructor for children in underserved areas and serves as a public-health advisor with Ladybug for Girls, an Atlanta nonprofit. He is the founder of THERXSIGNAL LLC, the family of companies Landfall Tax belongs to.
Through Landfall Tax, he's doing for tax season what he does for a living: turning a pile of complicated data into a clear, honest answer you can act on.
Why “Landfall”?
Landfall is where a storm comes ashore — and where it finally ends. Tax season is a storm: deadlines swirl, paperwork flies, and the IRS is a very real dark cloud. We named ourselves for the moment the storm touches land and breaks up — the calm after it. That's the feeling we want every client to have by April.
Work With UsThree promises, in plain words
Plain English, always
You'll understand your return before you sign it. If the jargon makes your eyes glaze over, we haven't done our job.
Flat fees, quoted in writing
You'll know the price before we start — in writing, not as a surprise invoice after the work is done.
Honest about limits
We're not a CPA firm or law firm, and we say so upfront. If your situation needs a licensed pro, we'll tell you.
“Nobody should dread April. Our job is to make sure you never have to.”— Landfall Tax